Lamborghini has created five posters to celebrate the Countach LPI 800-4, unveiled in August 2021 at the Pebble Beach event to mark the 50th anniversary of the famous Marcello Gandini-designed model. The posters created by Automobili Lamborghini bear the signature of artists and illustrators specialising in 3D and digital works: Omar Aqil, 3D illustrator and CGI artist from Pakistan, recounts the incredible rise of technology over the last 50 years through the image of the new Countach, set on the stage of this evolution.
Yegor Zhuldybin, a young Russian creator specialising in surreal digital collages, explores the seamless integration of the updated Countach design into today’s world, striking a balance between the modern reincarnation of the iconic model and the celebration of Lamborghini’s history.
Shy.Studio, an independent motion graphic studio specializing in 3D animation and still life imagery, is inspired by the influence of vintage Countach posters from the 1980s and reproduces it in a modern setting; the legendary design of the Countach is mixed with abstract, tactile elements and objects that seem to come from another world.
Andreas Wannerstedt, the Swedish 3D artist known for his hypnotic loop animations, proposes a new interpretation of the encounter between nature and the most advanced human technology: the delicate shades of an imaginary sunset meet the clean lines of the Countach LPI 800-4.
LRNZ (Lorenzo Ceccotti), graphic designer, motion graphic, animator and illustrator, highlights the extraordinary graphic qualities of the new Countach, focusing on extreme minimalism and hi-tech vibes.
The posters are available on https://www.lamborghinistore.com
By A&D|2021-12-24T10:29:55+01:0024 December 2021|NEWS|